What is Search Engine Marketing in 2019
Search Engine Marketing in 2019 is a form of marketing which involves the promotion of websites in search engine result pages mainly through paid advertising. The search engine marketing individually refers to the paid search. Below are some terms used in search engine marketing:
: Paid search advertising
: PPC(pay per click) It refers to the amount you pay for one click on your ad
: CPM(cost per thousand impressions) It refers to the cost you pay for every 1000 views on your ad
: CPC(cost per click) It also refers to the price of one click
Search Engine Marketing can be a great way to improve website ranking in the search engine. In search engine marketing you pay to show your ads to users who are searching for the keywords you are targeting. You have to bid on the specific keyword on which you want and the one who bids high gets top position in search engine rankings. Keep in mind that the quality score also matters when we talk about search engine marketing. It is as important as bidding high and this is how this whole system works.
Benefits of Search Engine Marketing:
The search engine marketing can help a business in engaging more users with the website. It can help to generate leads and sales for the business. It increases brand awareness among the right people. Search engine marketing increases conversion rates for business. It increases the visibility of the website on the search result pages.
It is used to increase visibility on the web. It is one of the fastest ways to get high-quality leads. It has been observed through a survey that more than 90% of the marketers use paid search advertising to promote their products because it is very fast, easy, cheap and measurable.
It provides an analytics feature that helps to check out if your strategy is working or not. It is one of the largest paid search networks in the world and offers an opportunity to show the ads on search results. It helps to deliver the right service to the right person. It is so specific in its work that its success rates are quite high. It is true that you can even get sales and increase the popularity of the brand through search engine marketing campaigns. Many companies worldwide are now focused on search engine marketing campaigns to draw traffic and engage more audience with their brand.
How Search Engine Marketing works:
Search Engine uses complicated algorithms to ensure the most relevant results for a keyword search. In paid advertising, the sponsored ads show on the topic of the search engine results page to gain more visibility. The paid search ads are highly relevant to a specific keyword search which makes it more likely to click on them. It is considered by many to be an effective way of marketing.
The two primary search networks that are targeted by SEM professionals are Google AdWords and Bing Ads. There is another way to increase traffic by organic SEM which is called Search engine optimization. It refers to various techniques which improve the website ranking in search engine.
How to earn traffic by Search Engine Marketing:
Paid search engine marketing allows you to drive traffic through online advertising. For this, you have to pay a certain amount on every click on your advertisement which is called PPC(pay per click). You can find out PPC by dividing the advertising cost by no.of clicks. The success in search engine marketing depends on how well you strategize your marketing strategy.
Relevance is one of the most important factors while creating an SEM campaign. The keyword on which you are bidding should be relevant to your business so that you can reach the right people as per your needs. The keywords search volume change over time so you should keep yourself up to date to know if there are new keywords related to your business.
How to do SEM Keyword Research:
Before choosing keywords to use in the search engine you first need to identify which keywords are relevant to your business and which customers are likely to use when searching for your business. There are various tools available on the internet which can help you to choose the right keyword. You can use free tools such as Semrush, Ahrefs but I personally suggest you use google keyword planner for the right information.
Through keyword research, you can also identify the negative keywords(search terms that exclude your marketing campaign). Negative keywords are terms that are irrelevant to your business. Unlike other keywords, some are considered to have high commercial intent which makes them more important. You should only pay for the keywords which are highly relevant to your business.
How the search engine decides the position of ads:
The paid search ads are shown on top of the result page which makes them more visible than organic results. Usually, people think that only high bidding will show ad on the top but it also depends upon the quality score of a website. So we should also pay attention to the quality score of the website. Whenever you are bidding on keywords you face competition as others can be bidding on the same keywords also.
Keep in mind the search volume of the keyword while bidding so that you may not get a low search keyword. You can use various free keywords tool or you can take help of google keyword planner. A proper plan should be made to get the right use of your money because in some cases, the bid for per click has reached as much as 80 dollars also. That is why you should keep this in mind. Because of the algorithms of the search engine, It becomes a must to understand because of its high importance.
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